Chaos to Conversion: Fix Your Sales and Marketing Funnels First
Webinar Summary
Many staffing firms struggle with optimizing their sales and marketing funnels, leading to wasted marketing spend and missed opportunities. Before investing in new technology, it’s crucial to establish the right processes. In this webinar, industry experts—including our HubSpot Practice Leader —will share best practices for effective sales lead management, key differences between sales and recruiting funnels, and strategies to align marketing and sales teams for better results. We’ll also discuss how CRM and marketing automation tools, like HubSpot, can streamline lead nurturing, improve pipeline visibility, and help staffing firms measure success more effectively.
Key Takeaways
- The consequences of prioritizing recruiting processes over sales lead management—and the missed opportunities that result
- Steps to improve sales lead management with structured workflows and automation
- How to align sales and marketing teams for better collaboration and lead handoff
- Overcoming adoption challenges with leadership buy-in, clear accountability, and process incentives
- Advancing from manual to automated lead management using a Marketing Process Maturity Model
- Top marketing automation and CRM solutions for staffing firms—and how to leverage features like lead scoring, automated nurturing, and pipeline tracking
- The most impactful metrics for measuring marketing’s effectiveness and how to track them
Who Should Attend
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Staffing firm owners & executives looking to optimize sales and marketing processes
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Sales & marketing leaders aiming to improve lead management and conversion rates
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Business development professionals focused on increasing client acquisition
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Recruiters & talent acquisition leaders interested in applying structured processes to sales lead management
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Anyone responsible for driving revenue growth and marketing ROI in the staffing industry
Our team has deep expertise in the staffing industry CRM strategy and implementation and is a trusted HubSpot partner. Join the webinar and discover best practices for effective lead management and how to stop wasting marketing spend.
Speaker Panel
Our esteemed speaker panel is poised to deliver a wealth of expertise and insights on success in the staffing industry. Join us as they share their unique perspectives and strategies, providing invaluable knowledge to our audience. Don't miss this opportunity to hear from seasoned professionals who bring unparalleled insights to the table.
Tim Jackson | Newbury Partners
Senior Consultant, Staffing Operations and Technology
Tim Jackson is a strategy consultant at Newbury Partners, specializing in consulting with executives in the staffing industry to maximize the effectiveness of their teams and technology investments. With over 20 years of experience, Tim focuses on optimizing IT management, streamlining staffing tech stacks, implementing efficient PayBill operations, enhancing sales, marketing, and recruiting processes, and developing Business Intelligence solutions. Throughout his career, he has participated in more than 10 acquisitions as a buyer, seller, or advisor, bringing a wealth of practical insights and expertise to his clients.
Mo McNaboe | Newbury Partners
HubSpot Practice Leader
Mo McNaboe serves as the HubSpot Practice Leader at Newbury Partners, where she drives CRM and marketing automation strategies to help staffing firms optimize their sales and marketing processes. Before joining Newbury Partners, Mo spent several years at HubSpot, where she held key roles in program management, inbound marketing consulting, and customer success. Her expertise spans consulting, project management, sales enablement, and marketing automation, allowing her to bridge the gap between strategy and execution.
Lori Blandford
Marketing Advisor
Lori Blandford is a senior marketing leader with in-house and agency experience across 40+ companies, delivering measurable results in the recruiting, staffing, talent tech, and IT sectors. A strategic advisor and passionate team leader, she excels in aligning marketing efforts with business goals and sales. Known for her servant leadership style, Lori fosters collaboration, inspires loyalty, and brings a sense of calm and clarity to every project. Lori is also a trusted guide, consistently providing insightful advice and driving innovative marketing strategies that elevate brands.
Lana Johnson | Elevation Talent Group
CEO/CMO
Lana Johnson is a marketing leader, entrepreneur, and CEO of Elevation Talent Group, specializing in marketing, creative, digital, and design talent. With 25+ years of experience in recruiting and marketing, she has led award-winning marketing teams at Advanced Group and Sterling Engineering. She serves on multiple industry boards, including the American Marketing Association (Chicago), the Illinois Search and Staffing Association, and the American Staffing Association Women in Leadership Council. Connect with Lana: linkedin.com/in/lanajohnson.